Lyft comes to Canada, sans-moustache

The ridesharing service Lyft, an Uber alternative, is coming to Toronto, building on its success in 300+ U.S. cities, providing 1 million rides a day.

"Lyft's marketing strategy, which is geared toward the young and technologically savvy, draws a relaxed and friendly demographic." Jessica Gelt, Los Angeles Times

As a brand, Lyft became known for the large pink furry moustaches drivers attached to the front of their cars. While memorable, the furry moustaches were eventually dropped, to overcome the resistance of some riders to arrive at destinations, such as business meetings, in a car with a giant moustache.

The replacement was nicknamed the "Glowstache" (a small, glowing plastic dashboard moustache). The latest Lyft iteration is a new color-changing dashboard indicator called "Amp."

Lyft is designed to encourage interaction between riders and drivers. When launched, Lyft riders were encouraged to sit in the front seat and fist bump with drivers upon meeting.

"You feel like you're in the car with a friend, and that's no mistake... Whether it's bringing someone a sandwich for the ride or letting them choose the music in the car, Lyft drivers have their own budding community growing." Drew Olanoff, TechCrunch

Music preferences are just one of the personal details that both passengers and drivers are encouraged to add to their profiles, facilitating conversation.

"Lyft is a real community—with both the drivers and riders being inherently social—making real friendships and saving money." Scott Weiss, Andreessen Horowitz (venture capital investor)

How it works:

• Riders must download the Lyft mobile app to their iOS or Android-based phone, sign up, enter a valid phone number, and enter a valid form of payment (either a credit card, or link to an Apple Pay, Google Wallet or PayPal account).
• Passengers can then request a ride from a nearby driver.
• Once confirmed, the app shows the driver's name, ratings by past passengers, and photos of the driver and car.
• At the end of the ride, the passenger is given the opportunity to provide a gratuity to the driver, billed to the rider's payment method.
• After a ride is completed, drivers and passengers are given the opportunity to rate each other on a scale of 1 to 5 stars. Any driver averaging a low rating by users is dropped from the service. Lyft does not allow passengers to know their rating.

The 5 year old transportation network company is based in San Francisco, California. Canada is Lyft's first international operation.

Related content
Lyft Launches Toronto Expansion on Tuesday - CTV
CITY Q&A: Timothy Houghton, head of Lyft Toronto, on what it’s like to take on Uber - Toronto Life
Lyft Launches in Toronto with SickKids Donation - Betakit
Lyft plans to operate more than 100 vehicles in Hamilton - CBC
Lyft is Coming to Canada - Huffington Post

More from IHateTaxis
Is Uber Doomed?
The Uber Tip Dilemma
Uber Provides the Taxi Industry a Good Kick in the Pants
Canadian Taxi Monopoly is Attempting to Curb Consumer Choice
Dear Canadian Taxi Monopoly: Your Uber Boogie Man Doesn't Scare Me
Taxi Truths Campaign Puts Lipstick on a Pig

Dear Canadian Taxi Monopoly: your Uber Boogie Man doesn't scare me

by Todd Romaine

 If you want to see the war on Uber in Canada, check out this recently compiled website that hopes to dispel the 'sensationalist' claims by Uber that it will offer consumers more affordable choices when it comes to ground transportation: http://taxitruths.ca/

A quick review of the website reveals an amateur approach to marketing, with disjointed arguments about the case against an alternative provider, mixed in with irrelevant facts about taxis in Canada. 

You see, the taxi monopoly in Canada has never had to market their services to consumers per se, but rather spends their time working on politicians to limit new entries to market and increase fares. They have been waging a war on consumers for years to force you to pay more and wait more. If you can control the supply side of things, you can manipulate the demand favourably. This is one taxi truth they don't want you to know about, but rather are creating the Uber Boogie Man to scare off consumers to the notion of "choice" which would increase supply, draw down demand, and reduce overall costs for the traveler.

Under their page of "The Truth", the Canadian Taxi Monopoly indirectly paints future Uber drivers as insecure and the service of limited value. In other words, you will be uninsured and be driven by some amateur driver versus a seasoned, professional taxi operator. That somehow driving a motor vehicle is a specialized skill set now that should disqualify people like you and I from entry into this exclusive market. And despite Uber's legitimate claim of insurance coverage exceeding that of the taxi industry, the Canadian Taxi Monopoly continues to spread untruths about coverage because ultimately their arguments are that weak.

Furthermore, as a final desperate plea for you to discard new entrants into the marketplace, the Canadian Taxi Monopoly is appealing to the consumers' moral compass to suddenly link Uber's entry as negative in the form of job losses and earning a decent wage. In other words, we are being told monopolies are good because they artificially keep some people in business.

The most hilarious part of this whole debacle is that somehow the Canadian Taxi Monopoly think that consumers will actually go to this website and become ardent supporters of theirs in this "selfless campaign". For too long the Canadian Taxi Monopoly has disregarded the consumer when it comes to professionalism, not hiring fluent and polite drivers and essentially cutting costs while lobbying for rising prices. Now they want us to get "educated" so that we can have more of the same!

No thanks.

I want choice and cheaper fares please.


Related resources
New website features 'Taxi Truths' and takes aim at Uber
UberX: Innovation or Anarchy? A Look at the Pros and Cons of Montreal’s New Ridesharing App
Stop Those Who Would Stop Uber
Taxi Truths campaign puts lipstick on a pig
Canadian Taxi Monopoly is attempting to curb consumer choice
Uber provides the taxi industry a good kick in the pants

Taxi Truths campaign puts lipstick on a pig

'Taxi Truths' letter to Canadians kicks off national campaign
Image by @MickCoulas

In the latest move of desperation, Canada's biggest taxi companies have banded together to launch national advertising and a new website.

They're calling it a conversation with Canadians, but it's a one-way campaign built on fear mongering anti-Uber campaigns to date in Calgary, Edmonton, Montreal, Ottawa, Toronto and Vancouver.

The new website, Taxi Truths, touts the benefits of taking a licensed taxi, With a groovy website design (it's actually rather clever), and even implying it has own app, Taxi Truths is trying to show it is "with it", but it's clearly lipstick on a pig.

Armed with data and arguments on the side of safety, security and accessibility (the claim on value will be disputed), the Canadian Taxicab Operators fail to grasp the role sharing has on the psyche of Canadians on the move, in the time of the exploding sharing economy.

Will it work? Only time will tell, but we are clearly in the side if the skeptics.

The Canadian Taxicab Companies group lists its members in Calgary (Checker Group, Associated Cab Company), Edmonton (Taxi Service Group), Montreal (Taxi Diamond), Ottawa (Coventry Connections), Toronto (Royal Taxi) and Vancouver (MacLure’s Cabs, Vancouver Taxi, Yellow Cab, Black Top & Checker Cabs). Perhaps fearing it's next to hit Uber's radar, the site also lists Winnipeg (UniCity Taxi, Duffy’s Taxi) is also listed on the site.

Related resources
Taxi companies start national anti-Uber campaign
New website features 'Taxi Truths' and takes aim at Uber
Canadian Taxi Monopoly is attempting to curb consumer choice
Uber provides the taxi industry a good kick in the pants

Canadian Taxi Monopoly is attempting to curb consumer choice

Anti-Uber taxi protest chaos in London in June - is Vancouver next?
Creative Commons image by zongo on Flickr

by Todd Romaine

Desperate last straw efforts to save an archaic monopoly will be hitting Canadian airwaves in the coming days as the Canadian Taxicab Association (@CTA_Taxi) tries to argue that taking an “unregulated vehicle” is the same thing as having some stranger with no flying experience operate your flight.

Yes, this is how silly it is getting to try to convince consumers to stay with a system that profits handsomely by ensuring an undersupply of taxis and causing endless frustrations in commuters. The idea of introducing more drivers on the road whom will charge less money than the traditional monopolistic rates has this industry running scared that competition will mean less fares and more accountability to customer service.

In Uber’s defense, they do background checks on the drivers and look after insurance. Whether a taxi driver is better than a regular driver is highly subjective however.

To compare driving a motor vehicle to that of flying a sophiscated flying machine is just plain silly and is insulting to commuters that want to reduce their waiting time and the ensuing bill for their commute.

In Vancouver, a 6 month moratorium was placed on the issuance of more taxi licenses which thereby prohibits Uber from entering the market.

In addition, Vancouver cab companies have gone as far as to launch a lawsuit against Uber, even before they have actually started business in the city. Politicians have thus far weighed in on the side of the traditional taxi operators, but there is little doubt that the free market and providing consumers with greater choice will sweep over the old age era of convenient protectionism for those maintaining an arguably corrupt fiefdom that deliberately limits competition despite overwhelming evidence of increasing demand.

As a mechanism to bolster growing support in Vancouver, Uber launched a job fair for new drivers and has created an online petition (over 6,000 signatures to date) to be circulated to the City of Vancouver requesting entrance to address an arguably growing business need.

For the taxi monopoly, the age old tricks of lawsuits and intimidation will eventually backfire so its high time they accept Uber as a legitimate competitor and begin to enhance customer service and reduce fares if they wish to stay in business over the long term.

Related resources:
UberX targeted by cab companies with ad campaign over safety
Uber launches online petition to raise public support for Vancouver service
Uber block: Vancouver taxi companies seek injunction against ride-share service
Uber Vancouver to get undercover government checks to enforce taxi regulations
Cities must crack down on the scourge of convenient, efficient taxi service
Uber provides the taxi industry a good kick in the pants

Uber provides the taxi industry a good kick in the pants

by Todd Romaine

Striking London taxi drivers this morning.
The result? Uber sign-ups up 850%.
Image: @simonjackson80

Ask any seasoned traveler around the world and you will find few fans of the taxi industry and, more specifically, experiences with taxi drivers. Despite hundreds of personalized experiences, we tend to only recall the handful of bad ones and categorically declare disdain on any entire industry and a population of drivers. Throughout my global travels, it would seem that many taxi drivers from all parts of the globe share many of the same undesirable traits of trying to rip me off in variety of different ways. Arguably this is done most commonly in the developing world but we have all had experiences in the West dealing with our shady types here. It would seem, up until very recently, that we are permanently stuck with the taxi industry and its shenanigans.

Uber and various smaller replications may at the very least challenge in the medium term taxi operators and drivers to clean up their act. If travelers will continue to be loyal to the traditional taxi industry monopoly then their experience better be pleasurable and incorporate high tech apps, GPS feeds on the viewer screen and overall enhanced customer service. This will mean attracting drivers that are more conversant in the official languages and will likely mean that the taxi industry will need to pay increased wages and reduce the operator fees in order to be competitive. At the very least, all taxi companies will need to have an online app and be prepared to accept credit cards under all circumstances to compete. Despite protests in Europe and North America from the taxi industry on the issue of 'fairness' and lost fares from increased competition, it is unlikely Uber will go away but rather intensify globally.

The demand from younger travelers on increasing the pool of available drivers for a quicker pick-up, booking online and paying by credit card is a good thing for the travel industry. Maybe its time for taxi drivers themselves to adapt to the new trend, utilize their own car for transporting passengers and throw off the servitude shackles of the taxi industry once and for all. Let us hope that the replacement of the taxi industry with Uber does not create another type of monopoly that encourages long-term lethargy and indifference to customer loyalty and acquisition. And the most promising development on this fearful trend is the development of a driverless car, the idea being actively pursued by a Google/Uber partnership. The belief is that with rapidly evolving technology that cars should be able to safely navigate themselves and without the cost of a driver, the price for transportation should plummet so low to discard the idea of private ownership altogether which will mean less congestion and significantly reduced environmental externalities.

But, of course, Ihatetaxis.com would support any initiative that enhances your travel experience in a positive manner and ends the taxi monopoly!

Related resources:

• Uber sees 850% jump in new sign-ups as cabs strike
• Taxis blockade European cities in Uber strike
• Car sharing service provides vehicles for Uber drivers
• Lyft partners with Moovit as car sharing battle continues

Plus, in case you missed it; Do we really hate taxis? The story behind our name.