Sunday, 28 June 2015

Heathrow's slick new transport screens

Real time traffic, weather and transportation options come to Heathrow T2 baggage claim, in the traveller's language
A new innovation has been unveiled in the Baggage Claim area at London Heathrow Airport's Terminal 2.

Conveniently located where most arriving passengers will do most of their waiting - for their luggage to arrive at the carousels - the new digital smart screens will display all transportation options. Information on the Heathrow Express airport train, Heathrow airport bus service and London taxi service is now available for the traveller to browse.

What's innovative is the way the screens integrate real-time weather and traffic information, as well as updates on rail service. With this data, the screens can generate relatively accurate travel times for each transport method. They will even estimate taxi fares, allowing the traveller to compare with other options.

Equally innovative is the way the screens will adapt the displayed language translations to those of most passengers arriving on each flight. For example, Japanese translations will be displayed when All Nippon Airways flights arrive, and Egyptian for flights arriving from Cairo or Luxor.

We laud the innovation, as this is the kind of relevant, just-in-time up-to-date information consumers are coming to expect from their portable devices, and from the institutions they frequent. By pulling all this data together and displaying it in baggage claim, when arriving passengers may not have connected their devices, and are most in need of it, Heathrow is setting the standard.

Expect to see the initiative rolled out to Heathrow's other terminals in the not so distant future. Expect to see a mix of adoption of the technologies in the industry as a whole: we wonder who the early adopters will be (a favourite airport near you, you hope!), and fully anticipate those airports that are still charging for WiFi to remain in the PaxEx dark for some time to come.

Related resources:

Heathrow’s new transport screens are such a cool and useful airport amenity
Journey comparison screens simplify onward travel options for Heathrow passengers
Heathrow announces Microsoft as the launch partner on the Towers@T5
Heathrow clinches ACI EUROPE Best Airport 2015 Award
London Heathrow International Airport (LHR) transportation guide
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